Evolve Salon Systems
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The Evolve Partner Program

We grow with you.

We're an independent distributor with a single focus: the success of our salons. When you become a Partner Salon, our growth and yours become one and the same.

Since 1991, Evolve Salon Systems has helped salon owners reduce expenses, increase sales, and run the business they always pictured.

See what coaching really costs What's included
Evolve — The Blueprint for Salon Success
The heart of Evolve

You're never doing this alone.

Evolve is a team built to make salon owners feel supported. From the founders to the leadership team, from our elevated salon consultants to our education and salon development teams — we all work to take things off your daily plate so you can lead your business instead of running it alone.

It's the people who make up our company who make the difference. No problem in the business is too big for our team — we work to foresee the challenges and opportunities ahead and bring them to our salon network first, with unmatched support.

Why this matters to us

We believe the hairdresser lifts people up when they're feeling their worst — the ultimate healer of hearts and minds.

We know the effort and dedication it takes to do that over and over, with every guest. So we set out to serve our salons in exactly the same way. We are Evolve — and we do just that, each and every day.

The people working for your salon

Founders
Setting the vision and the standard
Leadership team
Steering support around your goals
Salon consultants
Elevated support — a reliable professional in your corner
Education & development
Growing your team and your business
Salon Development Director
Championing your voice with 20+ years of industry insight
The difference

We never charge for business coaching or consulting. A true partnership means we invest in your growth and grow alongside you — instead of billing you a fee while you do the heavy lifting.

Why we choose no fee? Because the partnership runs both ways. Our salons choose to support us by aligning exclusively with the brands in the Evolve portfolio — and as an independent distributor, we reinvest that support right back into them, continually adding to the resources, education, and tools we offer.

Distribution
Beauty distributor
Professional, industry-leading brands that care about your salon's growth
+
Consulting
Business consulting
Free coaching & the platforms that put it into action
+
Manufacturing
Manufacturing
Salon brands we make in-house — plus TUYO, our private label built to give each salon a brand that's exclusively their own

A coaching company only coaches. Because we're a distributor, a consultancy and a manufacturer, every part connects — full integration to support your salon like no other distributor can.

The real cost of an expense in your business

An expense isn't just an expense.
It's a sales target.

In the salon model, every fixed expense needs roughly 3× its cost in service sales to cover it — once product, labor, and overhead come out. So every bill — coaching, backbar & station products, shipping, software — quietly sets a sales quota before you earn a single extra dollar.

$500/mo
$100drag to match a real expense$5,000
Carrying it on your own
The monthly expense $500
Service sales just to break even (3×) $1,500
Selling per year before $1 of profit $18,000
As an Evolve Partner
Your cost as a Partner $0
Service sales to break even $0
What your growth is worth to you 100%

Every dollar you'd spend covering that expense stays in your salon. Instead of an invoice, our salons support us by aligning exclusively with the brands in the Evolve portfolio — and we reinvest it back into them.

At $500/mo, that expense asks you to sell $18,000 in services every year just to break even. As an Evolve Partner, that target is zero.

And these expenses? A Partner Salon doesn't carry them

Each one would otherwise need 3× its cost in service sales just to break even. As an Evolve Partner, they're included — $0.

Regular & unlimited coaching support$0
Business coaching & consulting — never billed
Backbar & station replenishment$0
Ultimate Back Bar — maximum rewards, combining every brand you buy
In-salon education$0
Stylist & color training — free for Partners
Salon software$0
All-inclusive system — free for Partner+
Shipping$0
Flat rate for Partners · free priority for Partner+
Custom pricing efficiency plan$0
Valued at $2,000 — free for Partners
Salon Growth Operating System$0
Normally $500/mo — free for Partners
Team of color specialists$0
Empowering your stylists' skill & confidence
Dedicated concierge support$0
For Platinum Partner+ salons
How we move the margin

We work both sides of your P&L.

Reduce expenses

Lower the fixed costs working against your margin.

No coaching or consulting fees, ever.
5% Partner discount on all purchases.
Free or priority shipping by membership or partner level.
Ultimate Back Bar — never run out due to cost.
Integrated salon software in one system.
TUYO private-label discount on product & startup. Opportunity to increase standard industry mark-up and profits.
Increase sales

Build the revenue that compounds month after month.

+Retail & service sales programs that lift the ticket.
+Social & in-salon marketing packages, planned for you.
+High-impact promo planning to drive visits & upsells.
+Stylist education that raises skill and price points.
+Master Color certification for premium, repeatable services.
+All-Inclusive Home Care Pricing — an industry-changing retail strategy that empowers hairdressers and drives profit.
One program, three ways to grow

Evolve. Empower. Encore.

Grow the business, grow the team, and grow the top line — supported end to end.

Evolve
Business
Encore
Sales & marketing
Empower
Stylists
Evolve
Business development

From business owner to business leader.

Custom salon growth plan 4-part business development education Custom policy & procedures manual Partner-only owner programs & rewards
Empower
Stylist development

Grow your salon by growing your staff.

In-salon stylist education 1:1 color coaching & certification New-stylist 4-part foundations course 25% off all ticketed education
Encore
Sales & marketing

More clients, more often, spending more.

Social media & marketing packages All-inclusive retail pricing strategy High-impact promotion planning Evolve salon software & TUYO label
Partner-exclusive technology

Two specialized systems.
One growth engine.

GrowthOS runs the daily business. EvolveIQ keeps the whole team smart, trained, and stocked. Together they turn coaching into action — included with your partnership, never an add-on fee.

Partner-exclusive · Operating system
GrowthOS

The complete operating system designed to bring structure, clarity, and scalability to daily salon management.

1Owner dashboards with growth scores, sales comparisons & forecasting
2Monthly goal-setting & forecasting tuned to your salon's seasonal trends
3Stylist-level tracking, income goal projections & AI coaching scripts
4Strategy simulators — pricing, productivity, pre-booking, retail & All-Inclusive Pricing
5Career compensation & promotion tracking tied to transparent benchmarks
6High-Impact Planning (HIP) campaign builder & tracker
7Break-even analysis & benchmarking insight tools
Available to every salon · Intelligence hub

The centralized intelligence hub for continuous team awareness, education, and strategic evolution — everything in one place.

Three AI coaches — Business Coach, Stylist Simulator & Marketing Assets
Complimentary education — Elevate, Fundamentals of Business & Color CertificationPartner-exclusive
Training resources — on-demand video library, the Evolve Podcast & downloadable templates
Ordering tools — visual catalog, AI text ordering & promotions dashboard
Auto-ship programs — client subscriptions & salon replenishment
TUYO private-label dashboard — brand profiles, sample kits & replenishment
Additional resources — customer center, education portal & 300+ academy classes
See GrowthOS in action

The numbers your salon runs on — in one place.

Real screens from GrowthOS: owner dashboards, sales comparisons, forecasting, and stylist-level tracking that turn coaching into daily action.

GrowthOS
Owner dashboard
Owner dashboard
Growth scores, team performance & gap-to-goal at a glance
GrowthOS
Sales comparisons
Sales comparisons
Goal vs. actual vs. projected, month by month
GrowthOS
Break-even analysis
Break-even analysis
Exactly what to sell to hit your profit target, with expense benchmarks
GrowthOS
AI coaching scripts
AI coaching scripts
1:1 coaching prompts built from each stylist's own numbers
GrowthOS
Stylist-level tracking
Stylist-level tracking
Pace, projections & daily targets for every stylist
GrowthOS
Financial health score
Financial health score
A composite read on sales, profit, expense control & break-even
GrowthOS
Daily goal simulator
Daily goal simulator
Reverse-engineer an income goal into a daily sales target
GrowthOS
High-Impact Planning
High-Impact Planning
Build campaigns and track team execution week over week
Craig Michaud
Craig Michaud
Evolve Partner
Gerard Hamel
Gerard Hamel
Evolve Partner
Who you're partnering with

A support team that's been doing this since 1991.

Evolve Salon Systems is a salon professional beauty distributor serving CT, FL, GA, ME, MA, NH, NY, NJ, NC, SC, PA, RI, VA, MD, WV, DE, DC and VT. Salons who work with us gain the security of knowing they're not alone — a team to fall back on when they're second-guessing themselves.

"Most salon owners I meet are former stylists, passionate about their work. The shift is learning to think like an owner — not just another technician behind a chair."

CRAIG MICHAUD
Evolve Partner · Author, The Blueprint for Salon Success
Partner comparison

Find the tier that fits.

Business coaching and consulting are always free for Partners. Compare what's included — and what you save — as you grow from Partner to Platinum.

Benefit
Non-Partner
Partner
Partner +
Platinum
Evolve Salon Software
Free Shipping
$24.95
$19.95
Priority Shipping
5% Discount on Purchases
Ultimate Back Bar
Tuyo Discounts
Salon Growth Plan
25% off Ticketed Education
1x Complimentary Stylist Color Certification per Year
$520
$390
1:1 Stylist Color Training & Coaching
Current All Inclusive Pricing
SOLVE High Impact Planning
Quarterly Platinum Rewards Dollars
Access to Evolve Platinum Concierge
Custom Policy & Procedure Manual
$450
Evolve IQ Business Suite
Evolve Growth OS
2026 Subscriptions
Non-Partner
Partner
Partner +
Platinum
Evolve Salon Software* & Shipping Subscription
$129/month

*Evolve Salon Software benefits include the base option for Rosy Salon Software and do not include Rosy upgrades or add ons. Evolve provides a monthly contribution for Aura Salonware upgrades.

Evolve Salon Systems
Become an Evolve Partner

Let's grow — together.

No coaching fees. No sales quota just to break even. Just a partner whose growth is tied to yours. Let's build your custom plan.

Book a Partner Discovery meeting
Making a difference in the beauty industry since 1991